Unlocking the Power of High Quality Brand Strategy: A Blueprint for Success as a Small Business Owner
In the digital age, the landscape of business is constantly changing and it’s easier than ever to get lost in the noise. As a small business owner or entrepreneur, you’re constantly faced with the same challenge – how to stand out in a sea of competition. Proper brand strategy is most often the answer and having a creative partner that understands your mission, goals, and your brand story is your means of reaching that answer.
Differentiating Yourself in a Crowded Market with a Mission, Vision, and Values
Offering a quality product or service just isn’t enough anymore. Believe me, it’s a great first step, and often the most important step you make, but more often than not, it’s not going to get you to where you want to be. You need to build something great and then get it to resonate with your target audience. How do we do this? By building trust and credibility. Making your product or service feel high-quality and authentic.
Within a well-designed brand strategy document, you’ll have your mission, your vision, and your values clearly defined in language that can be used as something of a moral compass for your branding. This keeps any branded content you create from straying off-message or feeling inauthentic.
Keep Your Messaging Consistent with Voice and Tone Outlines
Proper brand strategy ensures a consistent voice, tone, and message no matter where your audience is experiencing your brand. From each social media post to every page on your website, keeping a consistent storyline and voice throughout every touchpoint is paramount in establishing a connection with your audience. Within your brand guide, there should always be a section outlining the voice and tone of your brand to ensure your copywriters know what to talk about and how to talk about it.
Within a well-designed brand strategy document, you’ll have your mission, your vision, and your values clearly defined in language that can be used as something of a moral compass for your branding. This keeps any branded content you create from straying off-message or feeling inauthentic.
Creating Visceral Emotional Connections
Crafting a brand is really just about telling a story. Your brand has a story to tell and your brand guidelines are your best tool when it comes to making sure that the story you tell engages audiences on a deeper emotional level. Within your brand guide, you should have inspiration and ideas for branded materials that are designed to connect your audience with your brand. This can turn a business card from a piece of paper into a moment or a memory, or a brand film from a video to an experience.
Within a well-designed brand strategy document, you’ll have your mission, your vision, and your values clearly defined in language that can be used as something of a moral compass for your branding. This keeps any branded content you create from straying off-message or feeling inauthentic.
Guiding Your Decision-making & Maximizing ROI
A properly designed brand guideline document should act as a roadmap both for business and creative decisions. It’s not just about making sure your brand is consistent across different channels or that your content is well written or even that your logo looks pristine. It’s about crafting a set of guiding principles that keep everything your brand does on the path toward the goals you initially set out to achieve. You use your mission and vision to guide both creative and business decisions. You keep yourself and your employees focused by having one single source of truth that anyone can refer to and help the brand grow and thrive whether it’s their first day or their thousandth.
Investing in strategy is already a stretch for most small businesses, especially creative strategy and especially with your already limited resources. But understanding consumer psychology and how to utilize creative, content, and proper branding to take advantage of that psychology is truly invaluable. It’s what elevates side hustles into true businesses and brands into authorities on their niche.
At Mayhem Agency, we pride ourselves on our expertise within brand strategy as well as the creative that strategy necessitates. We can craft a plan that works for your mission and your goals and we can also generate the creative that plan calls for. We think about branding and identity holistically and see it for the not just the special sauce, but the main ingredient it truly is. Don’t be afraid to reach out to us to see what we can do for you and your small business.